Legal Marketing, Trends and Strategies

Our Firm

Specialized in legal marketing, LETS Americas is composed of professionals with experience and focus on transforming law firms: delivering results aimed at effective communication with the market, understanding the profile of clients and the sectors where they operate, process optimization, and directing efforts prospecting and recognition.

In addition to our in-house team of specialists, we also have strategic partnerships with a prominent network of professionals across several fields related to marketing and communication. This structure allows for LETS Americas to become a complete and multidisciplinary partner for your business.

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Clients

Full Service Firms

Comprehensive Firms

Boutiques

Participation in international rankings | We have been recognized by the international publication Leaders League, which ranked the forms filled out by LETS Americas as one of the best surveys conducted in 2018, 2019 and 2020.

Clients recognition | According to the annual satisfaction survey, answered by LETS Americas customers in 2020, 100% of the participants indicated that they were very satisfied with our services.

Our goal is to improve the current processes of law firms, implement strategic marketing techniques, and promote effective communications across national and international channels. LETS Americas is equipped to support the marketing initiatives of your firm- whether fully managing the marketing area, or working along the existing internal structure on specific projects or processes.

“WE WANT TO EXPAND THE CAPACITY OF DOING BUSINESS WITH OUR CUSTOMERS, BUT ACTING TRANSPARENTLY AND INCREASINGLY EFFECTIVELY. THERE IS A BOTTLE THAT DEMANDS STRATEGIC MARKETING ACTIONS AND WE WANT TO BE AGENTS THAT FACILITATE THE UNDERSTANDING AND THE ACTING OF THE MARKETING.”

LETS Americas Team

Our services

We are structured to work with all sizes of law firms, which demand activities aimed at positioning the brand and the relationship with lawyers, national and international institutions, clients, and partners. Our proposal is based on the union of the best strategies with complete operational support, counting on the combined experience of our professionals.

Branding

Creation and fine tuning of the firm’s brand by generating visibility and establishing a positive perception of the firm

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Communication

Creation of corporate communication actions to build and maintain the reputation of the firm

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Business Development

Know your customers, the threats, weaknesses, strengths and opportunities in the market, define action strategies and adhere to the best practices of the Legal Marketing Universe.

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Events and Sponsorships

Organization and production of corporate events: Webinars, lives, get-togethers, breakfasts, round tables, lectures and sponsorships.

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Digital Marketing

Communication plans to improve brand reputation and PR strategies with the aim to win new customers.

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Strategic marketing planning

Strategies and operations to guide the firm in relation to its positioning in the market, instituting short, medium and long term actions.

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Research

Building out of analytical studies to understand the market, brand perception and customer satisfaction, contributing to the formulation of strategies and assertive actions.

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Legal rankings and publications

Strengthening relationships with national and international entities to participate in research, gain recognition, convey content, sponsorship opportunities and interact with market agents.

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Public Relations

Integrated solutions for conducting a strategic communication process to improve the firm’s reputation within its target market, establishing relationships with the main journalists.

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LEADERSHIP

LETS Americas founding partners have diversified experiences within Legal Marketing, going through renowned law firms throughout their careers.

Alexandra Strick

Business development and international affairs

After graduating from NYU, Alexandra went on to work for a number of multinational companies in international business development roles. She most recently led the Latin American business development efforts of Euromoney Legal Media Group.

Amanda Paccola

Rankings, communication, and events

Graduated in public relations, with expertise in corporate event management, legal marketing, legal rankings, and business communication. She has worked at Mattos Filho, Licks Attorneys and public sector companies.

Fabio Bernardes

Visual Law, branding, and digital marketing

Graduated in Graphic Design and Visual Communication, he has expertise in branding and digital marketing, working in internal and external communication projects in print and online media. He worked at Mattos Filho, working in all the communication spheres of the office.

Rafael Gagliardi

Marketing and Business Development

Graduated in marketing and specialized in business management, he has experience in market intelligence, market research and legal rankings, branding, project management and communication. He worked for companies such as Mattos Filho, Editora Abril and Deloitte.

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