Clubhouse for lawyers: How the new social network works
The app has gained worldwide popularity in recent weeks, mainly due to influencers who have joined the social network, such as Tesla and SpaceX CEO Elon Musk and Facebook CEO Mark Zuckerberg. Some lawyers are already part of the new network, which still needs to be studied for optimization, as it could potentially become a new channel for exposure and sharing of content with stakeholders.
Clubhouse is an audio-only social network, available only for iPhone devices on the iOS operating system. To create a Clubhouse account, it is necessary to receive an invitation from a contact who already uses the social network, which makes the app more exclusive, since the number of invitations is limited per user.
The network provides a platform to create groups and events to promote discussions on specific topics. In general, it works through rooms, called ‘clubs’, where participants communicate live. Each room has two types of participants – ‘speakers’, users who speak during the conference, and ‘listeners’, who enter as listeners.
For lawyers, the novelty of this app is quite interesting, not only because it represents another gateway for potential clients, but also because of the possibility of getting closer to peers and those interested in their areas of expertise.
In any case, it is necessary to pay attention to the premises of the Code of Ethics and avoid interactions that are characterized as ‘attracting customers’ (which is not allowed in some countries), focusing on the informative display of content.
Outside the professional scope, the app is a new entertainment formula, with rooms of the most varied themes, combining features of a podcast with an interactive social network.
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