Our focus is to improve the current processes of law firms, implementing marketing techniques in line with the Code of Ethics and Discipline, practicing effective communications with national and international channels and stakeholders. We aim to be the marketing arm of your organization, whether taking on the initiatives in the area or assisting the internal structure in specific projects or in routine processes.
OUR EXPERTISE
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Our mission is to understand our customers’ challenges and deliver solutions that will, in fact, make a difference in the way they operate in the market.
Branding
Practices and techniques for the construction and consolidation of the firm’s brand in the market, generating visibility and establishing a positive perception and aligned with the purposes of the law firm towards clients, partners and members.
- PowerPoint presentations and visual platforms
- Creation of brand manual
- Creation of different templates
- Logo development
- Development of purpose, values, identity and positioning
- General Graphic design
- Material layout
- Brand positioning strategies
- Verbal identity
- Visual identity
- Stationery and office supplies
- Visual Law
Communications
Conducting corporate communication actions involving the firm’s internal and external audiences, ensuring coherent strategies for building and maintaining the reputation and disseminating the law firm’s values.
- Creation of communication campaigns
- Corporate responsibility actions
- Actions and relationships in the different communication channels
- Ads and sponsorships
- Creating a calendar of actions
- Diagnosis of positioning in relation to internal and external audiences
- Endomarketing/ Internal Communications
- Image and reputation
- Inbound Marketing
- Digital content optimization (SEO, Search Engine Optimization)
- Content production
- Proofreading
Business Development
Know your customers, the threats, weaknesses, strengths and opportunities in the market, define action strategies and adhere to the best practices.
- Competitor analysis / competitive intelligence
- Benchmarkings
- Coordination of market research
- Creation and development of new products and services for lawyers and lawtechs / legaltechs
- Customer relationship management (CRM)
- Cross-selling strategies
- Implementation and optimization of processes
- Implementation of customer satisfaction survey and Net Promoter Score (NPS)
- Organization and management of database and mailings
- Strategic marketing planning
- X-ray of the client
- Relationship with chambers of commerce and trade associations
- Targeting and understanding the target audience
- Support in customer acquisition, retention and reactivation strategies
Events and Sponsorships
Organization and production of corporate events – one of the main activities that make it possible to get closer to the firm’s stakeholders. Webinars, lives, get-togethers, breakfasts, round tables, lectures and sponsorships.
- Organization of face-to-face and online events
- Decoration of environments
- Supplier management
- Mapping risks and opportunities
- Sponsorships
- Incentive Projects
- Writing of speech and talking points
Digital Marketing
Communication actions through the internet and other digital channels to improve reputation, publicize and win new customers, creating a network of relationships.
- Corporate blog creation
- Creation of digital communication campaigns
- Website creation
- Preparation of performance reports
- Social media management (LinkedIn, Facebook, Instagram, Twitter and YouTube)
- Digital marketing budget management
- Content marketing
- SEO content optimization
- Production and launch of email marketing
- Production of content and posts
- Digital Marketing Strategies and Practices
Strategic marketing planning
Strategies and operations to guide the firm in relation to its positioning in the market, instituting short, medium and long term actions.
- Structuring the brand
- Brand repositioning
- Brand consolidation
- Service portfolio evaluation
Research
Studies to collect information in order to understand the market, brand perception and customer satisfaction, contributing to the formulation of strategies and assertive actions.
- Customer study
- Sector studies
- Image search (internal and external)
- Customer satisfaction survey and Net Promoter Score (NPS)
- Market research
Legal rankings and publications
Relationship with national and international entities to participate in research, gain recognition, convey content, sponsorship opportunities and interact with market agents.
- Monitoring of calendars
- Management of research forms (submissions)
- Identification of sponsorship opportunities
- Intermediation with researchers and writers of publications
- Trainings and lectures on the topic
- Transmission of articles and technical content
Public Relations
Integrated solutions for conducting a strategic communication process so that the firm has more and more prominence before its target audience, establishing a good relationship with the main national and international journalists and media.
- Press office
- Press coverage and own content at events
- Coordination of media training
- Survey and network management of journalists
- Litigation Public Relations (Litigation PR)
- Production of special guidelines
- Content production and curation
- Repercussion of strategic litigation and media transactions
Let's find out how we can grow together.